Press Release

Jake Garcia Joins Hype Motorsports Management
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Jake Garcia Joins Hype Motorsports Management

CHARLOTTE, North Carolina (March 18, 2022)— Full-service motorsports management firm Hype Motorsports Management today announced it has been named the digital marketing agency of record (AOR) for Jake Garcia, driver of the McAnally-Hilgemann Racing (MHR) No. 35 Chevrolet Silverado in the NASCAR Camping World Truck Series (NCWTS).  Garcia has joined Hype Motorsports Management’s roster of…

Rattler Saturday Schedule Adjusted Due to Weather
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Rattler Saturday Schedule Adjusted Due to Weather

OPP, Alabama (March 8, 2022) — The Saturday portion of the 46th Rattler Weekend will be adjusted slightly in an effort to accommodate fans and teams. The racing action will be shifted up to the afternoon to avoid the sharply colder temperatures forecasted for Saturday night. The first green flag of the day will fly…

Colby Howard Joins Hype Motorsports Management
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Colby Howard Joins Hype Motorsports Management

CHARLOTTE, North Carolina (March 3, 2022) — Hype Motorsports Management, a full-service motorsports management firm, today announced it has been named the agency of record (AOR) for Colby Howard, driver of the McAnally-Hilgemann Racing (MHR) No. 91 Gates Hydraulics Chevrolet Silverado in the NASCAR Camping World Truck Series (NCWTS).  Howard selected Hype Motorsports Management to…

Sprecher Brewing Co. to Sponsor ARCA Menards Series
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Sprecher Brewing Co. to Sponsor ARCA Menards Series

Milwaukee brewery becomes Official Craft Soda of ARCA  TOLEDO, Ohio (January 21, 2022) – Sprecher Brewing Co. and the Automobile Racing Club of America (ARCA) announced today that Sprecher® will become the Official Craft Soda of the ARCA Menards Series in 2022.  “Sprecher is proud to increase our partnership with ARCA and Menards for 2022. Sprecher is Milwaukee’s…

Hype Motorsports, Performance Marketing Group, and Innovative Racing Consultants come together to form Hype Motorsports Management
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Hype Motorsports, Performance Marketing Group, and Innovative Racing Consultants come together to form Hype Motorsports Management

CLEARMONT, Florida (January 18, 2022) — Hype Motorsports of Florida, Performance Marketing Group of Georgia and Tennessee, and Innovative Racing Consultants of the Carolinas have come together to form Hype Motorsports Management. Effective immediately our collective focus will be to continue to provide unparalleled hands- on guidance and management of the careers of our clients,…

The SRL Expands to the East with $15,000 to Win Super Late Model Race at Citrus County Speedway
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The SRL Expands to the East with $15,000 to Win Super Late Model Race at Citrus County Speedway

BAKERSFIELD, California (December 22, 2021) — For 2022, the SRL, the west coast sanctioning body for Super Late Model racing has expanded its operation to sanction Super Late Model events east of the Missisppi. Ricky Brooks, Larry Collins and Brian Olsen will head up the SRL’s new operation which will host it’s first race of…

The Southern Super Series looks forward to the 2022 Schedule
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The Southern Super Series looks forward to the 2022 Schedule

Pensacola, FL – The Southern Super Series invites the best Super Late Model racers from around the world to join the 15 race Super Late Model Tour in 2022, with the regular season rolling off March 13th with the 46th Annual Rattler 250 at South Alabama Speedway. The schedule includes a 13 race regular season…

Jett Noland Returns To Anthony Campi Racing For ’21 Season
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Jett Noland Returns To Anthony Campi Racing For ’21 Season

January 12, 2020 – Jett Noland will return with Anthony Campi Racing in 2021 for an extensive Late Model Campaign kicking off January 22nd at CRA Speedfest in Clearwater, Florida. The 17 year old Trans-Am TA-2 Rookie of the Year, will chase after several Championships in the upcoming year. “ACR is really excited to start…

Brooke Storer Joins Hype Motorsports
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Brooke Storer Joins Hype Motorsports

CLERMONT, Florida (September 7, 2020) – Brooke Storer is the latest driver to join the Hype Motorsports Marketing stable. The 2019 NASCAR Drive for Diversity driver, comes into the 2020 season with eight track championships, and more than 140 victories to her name. Storer has partnered with Hype Motorsports to further develop her brand and create new…