Jake Garcia Joins Hype Motorsports Management

CHARLOTTE, North Carolina (March 18, 2022)— Full-service motorsports management firm Hype Motorsports Management today announced it has been named the digital marketing agency of record (AOR) for Jake Garcia, driver of the McAnally-Hilgemann Racing (MHR) No. 35 Chevrolet Silverado in the NASCAR Camping World Truck Series (NCWTS). 

Garcia has joined Hype Motorsports Management’s roster of drivers to elevate his overall presence in the expanding and busy digital media landscape through aggressive social media campaigns. Additionally, Hype Motorsports Management will influence, execute and manage Garcia’s ever evolving brand through new age marketing strategies.

“I am really excited to be joining Hype Motorsports Management,” Garcia said. “As I take the next steps in my racing career, I’m happy to have their team of experts in my corner to help elevate my brand moving forward.”

“Having witnessed Jake hone his skills through the years against some of the toughest competitors in the Southeast, I couldn’t be more excited that he has chosen us to manage his digital presence. I believe we can offer many services that will parlay into the results he’s looking for both online and off,” said JR Longley, General Manager of Hype Motorsports Management.

Garcia kick’s off his first foray into NASCAR’s top-tier series in 2022, racing five times with MHR, including Martinsville Speedway on April 7, Worldwide Technology Speedway June 4, Lucas Oil Indianapolis Raceway Park July 29, Richmond Raceway August 13, and Bristol Motor Speedway on September 15.

Additionally, Garcia will continue to race his Super Late Model full-time in the Southern Super Series where he picked up the championship in 2021. 

In January, three of the top talent motorsports management agencies, Hype Motorsports, Innovative Racing Consultants and Performance Marketing Group, officially merged to form Hype Motorsports Management. This merger brings together a client list of drivers competing in various racing series. Hype’s services include career path management, media solutions and social media management, public relations, sponsorship acquisition, and website development.

With offices in Charlotte, N.C., Clermont, Fla., Dalton, Ga., and St. Petersburg, Fla., Hype Motorsports Management is positioned to have consistent availability for crucial interaction along with hands-on guidance and management for the careers of its clients.

For additional information, news and the latest updates, please visit www.HypeMotorsportsManagement.com or connect with Hype Motorsports Management on Facebook (HypeMotorsportsManagement), Twitter (@HypeMotorsports) or Instagram (@hypemotorsportsmanagement).

• Photo: Hype Motorsports